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The label

Chateau La Barre was an estate red wine produced by the Picard family at their vineyards, Château Picard, in La Barre, France. (PIC: "Remembrance") It was trademarked and bottled at a castle. One particularly noteworthy vintage year of this wine was 2294.

When Jean-Luc Picard returned to Earth to meet his family in 2367, he sampled a glass of Chateau La Barre 2347 and mistook it for a 2346 vintage. Robert Picard gave Jean-Luc a bottle of the '47 when the latter returned to the USS Enterprise-D. (TNG: "Family")

Later that year, Picard kept the bottle on a shelf in his quarters. (TNG: "Legacy")

Jean-Luc used this bottle to offer a toast to Chancellor Durken after initiating first contact with the Malcorians in 2367. (TNG: "First Contact")

A wine label which bore this name was included in the Picard family album during the filming of Generations, but was ultimately unused in that production. The label was used on the bottle(s) in the episodes "Family" and "First Contact". [1] [2]
Several materials included in the Picard family album imply that Chateau Picard is a Bordeaux wine.
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