See also Edit
Background information Edit
By coincidence or not, Chateau Picard is a real wine label, although it is made in Saint Estèphe.
The bottle of Chateau Picard is seen in the DS9 Season 1 DVD special feature "Secrets of Quark's Bar" presented by Penny Juday, although the prop was not used in Star Trek: Deep Space Nine but in Star Trek: Nemesis.
Two Chateau Picard wine bottles were sold as Lot #27 in the 40 Years of Star Trek: The Collection auction. The winner paid US$6,600, even though the pre-sale estimate was 500 to 700 dollars. After the sale, the auctioneer remarked "That's probably a record for empty wine bottles."
In 2019, Wines That Rock announced that they have partnered with the real Chateau Picard winery to release a limited-edition Cru Bordeaux labeled in the style of the fictional Chateau Picard wines, which will be seen in Star Trek: Picard. 
Chateau Picard is mentioned in the novel The Rise and Fall of Khan Noonien Singh, Volume Two as being the wine of choice of Jeff Carlson in 1996.
The novel Q&A reveals that Chateau Picard's winemaking business was run by Robert's wife Marie while Robert tended to the grapes. In 2380, Picard sampled a 2372 vintage – the first batch produced by Marie following the death of Robert in 2371, and was disappointed by the result.
The 2012 Star Trek: Starfleet Academy novel "The Assassination Game", set in the alternate reality, mentions a bottle of Chateau Picard being served by James T. Kirk to Leonard McCoy and his date Nadja Luther (β). Upon reading the label, Kirk remarks, "Chateau Picard. Never heard of it."