Real World article
(written from a Production point of view)
General Electric

General Electric, or the shorter GE, is one of the world's largest companies and the former owner of NBCUniversal, which includes:

The company's series of "Brilliant Machines" typically involve science-fiction homages, including Star Trek. The first ad of that campaign featured Brent Spiner as Data (in a TNG Season 1 uniform) beaming down to join other robots to see what GE had come up with. [1]

In 2013, John Cho and Joseph Gatt appeared as Hikaru Sulu and 0718 respectively in another commercial. Cho and Gatt shot the commercial in New York on a smaller version of the USS Enterprise's bridge, with their costumes sent over from Los Angeles. [2]

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