(written from a Production point of view)
General Electric, or the shorter GE, is one of the world's largest companies and the former owner of NBCUniversal, which includes:
The company's series of "Brilliant Machines" typically involve science-fiction homages, including Star Trek. The first ad of that campaign featured Brent Spiner as Data (in a TNG Season 1 uniform) beaming down to join other robots to see what GE had come up with. 
In 2013, John Cho and Joseph Gatt appeared as Hikaru Sulu and 0718 respectively in another commercial. Cho and Gatt shot the commercial in New York on a smaller version of the USS Enterprise's bridge, with their costumes sent over from Los Angeles. 
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