Real World article
(written from a Production point of view)

Hallmark Cards, Inc. was founded in Kansas City, Missouri in 1910 and has been known primarily as an American greeting card and holiday decoratives company.

Popminded logo

Since 1991, Hallmark has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, starships, props, artwork, and scenes.

Hallmark Star Trek ornaments

Starship ornaments 1991-2019

Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, novelties, plush toys, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.

The company has frequently used recorded music and clips of actors' voices taken from iconic Star Trek episodes and films. These clips are used for electronic audio features contained within their Christmas ornaments (or within their display stands) and greeting cards.

A number of actors from Star Trek productions have also appeared in commercials for Hallmark's products.

These products are currently marketed under Hallmark's PopMinded pop culture collectibles brand, and are promoted by the company's senior writer Kevin Dilmore, the author (or co-author) of a number of authorized Star Trek short stories, novels, and magazine articles.

Appearances in Star Trek episodesEdit

To create the battle sequences between the Federation and Klingon fleets in Deep Space Nine's "The Way of the Warrior", the effects department used Playmates toys, Ertl model kits and Hallmark Bird-of-Prey Christmas ornaments in the background in an effort to keep production costs down. When these ships were required to explode, special effects manager Gary Monak filled them with explosives and party glitter. (Star Trek: Deep Space Nine Companion, pp. 263-265)

Set decorator James Mees used colorfully repainted Hallmark USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in "Prophecy". The mobile's Klingon D7-class battle cruiser was a small plastic AMT model that had been repainted.

An "unfinished" ship-in-a-bottle of the USS Voyager purported to have been built by Joe Carey and seen in "Friendship One" was actually a 1996 Hallmark Keepsake ornament which had been modified for the show by production staff.

While unsuccessfully evading Q, Quinn reduced the starship USS Voyager to the size of a Christmas ornament and tethered it to a Christmas tree in "Death Wish". Perhaps not entirely coincidentally, Hallmark's USS Voyager ornament was released a few months after the episode debuted.

Interactions with Star Trek actorsEdit

Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 Shuttlecraft Galileo ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.[1]

In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D Keepsake ornament. Majel Barrett-Roddenberry provided the voice of the computer.[2]

Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron, commanding the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.[3]

Martha Hackett appeared as a Romulan officer aboard the IRW Khazara in Hallmark's 1995 Romulan Warbird ornament television commercial.[4] Hackett appeared in a similar costume to the one she wore in the role of Sub-Commander T'Rul in "The Search, Part I" and "Part II".

William Shatner and Christopher Lloyd appeared in a 2015 Hallmark Hall of Fame television production called "Just In Time For Christmas". To promote the holiday movie, Shatner autographed a Star Trek Keepsake ornament for a contest. [5]

On 21 July 2018, Doug Jones autographed one hundred USS Discovery starship ornaments for fans at Hallmark's PopMinded San Diego Comic-Con convention booth. [6] Jones also signed Hallmark's Saru and Michael Burnham ornaments for fans at the Official Star Trek Convention in August 2019.

Star Trek Keepsake releases Edit

1991 release Edit

1992 release Edit

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Additional itemEdit

  • 1960's Star Trek Lunch Box – School Days Lunch Boxes collection; scaled metal replica

2000 releases Edit

2001 releases Edit

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2003 releases Edit

2004 releases Edit

2005 releases Edit

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2007 releases Edit

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2009 releases Edit

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2015 releases Edit

2016 releases Edit

Additional items Edit

2017 releases Edit

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2018 releases Edit

Additional itemsEdit

  • Itty Bittys Clippys Mr. Spock & Captain Kirk – plush figure set with clip
  • Quark PXL8 Pin – enamel pin commemorating DS9's 25th anniversary; pixelated 8-bit graphic-style artwork; "event exclusive" limited edition released at the 2018 Official Star Trek Convention
  • Itty Bittys Star Trek Collector Pin Set – set of four enamel pins featuring stylized illustrations of Spock, Kirk, Uhura, and McCoy
  • Itty Bittys Gorn – plush figure; "event exclusive" limited edition of 2500 released at the 2018 San Diego Comic-Con, New York Comic Con, and the Official Star Trek Convention
  • Itty Bittys Captain Kirk "Mirror, Mirror" – plush figure; "limited edition" online exclusive
  • Itty Bittys Mr. Spock "Mirror, Mirror" – plush figure; "limited edition" online exclusive
  • Itty Bittys Kirk & Khan Star Trek II: The Wrath of Khan – plush figure set

2019 releases Edit

Additional itemsEdit

2020 releases Edit

* "Value" ornaments sold at mass-market retailers; not branded as a "Keepsake"
† Walmart-exclusive "Value" ornament; not branded as a "Keepsake"
‡ "Storytellers" function independently and can also electronically interact in concert with each other, utilizing coordinated dialogue clips (with more than 250 combined phrases from "Mirror, Mirror"), sound effects, music, and light features; separately purchased Keepsake power cord required; the series of seven figures (Kirk, Spock, McCoy, Scotty, Sulu, Uhura, and Chekov) will be released from 2020 to 2023

Background informationEdit

Lynn Norton USS Bellwether sculpture

Lynn Norton's USS Bellwether from the Star Trek: 50 Artists 50 Years exhibition in 2016

  • Lynn A. Norton sculpted almost all of Hallmark's Star Trek starship ornaments for over 25 years. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers has sculpted a number of Star Trek figure ornaments.
  • Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
  • "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Star Trek ornaments (not including "Storytellers") have been battery-powered and generally function for less than thirty seconds after the "on" button is pushed.
  • Limited quantities of most "event exclusive" ornaments are also made available to Hallmark Keepsake Ornament Club members.

See also Edit

External links Edit

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