Founded in 1907 by the inventors of the Teddy bear, the Ideal Toy Company was most successful during the 1960s and 1970s when it produced many popular toys and board games. A line of Evel Knievel action figures and toys were exceptionally popular and profitable for the company.
The Ideal brand was purchased by a succession of companies including CBS Toys, Viewmaster, and finally Tyco, and was retired in the mid-1980s. Despite this, many companies including Hasbro, Mattel, and Milton Bradley are still producing Ideal's toys and games worldwide but they are released under different brands.
Star Trek releases[]
Ideal produced two Star Trek-related products themselves,
- The 1967 Star Trek Game
- The 1978 Pocket Flix Movie Viewer with Star Trek cassette
Fellow toy company Galoob sub-licensed Ideal to market their Star Trek Micro Machines line in continental Europe and the British Isles during the 1993-95 time period, allowing the European packaging to concurrently sport the Ideal brand logo alongside their own in that period.