Memory Alpha
Memory Alpha
Real World article
(written from a Production point of view)
Mattel logo

Mattel, Inc. is one of the world's largest toy manufacturers and is best known for the production of Barbie dolls, among many other popular toys and games.

Mattel is the parent company of Fisher-Price (the current producers of View-Master viewers), Tyco (a radio-controlled vehicle specialist), Radica Games (a hand-held electronic gaming company best known for its 20Q games), Mega Bloks (a construction toy producer), and Hot Wheels (a diecast vehicle manufacturer). It also owned Corgi for a number of years.

Star Trek releases

In the late 1990s, Mattel received a limited-term license to produce Star Trek-related toys and games. Between 1996 and 2000, four Mattel products were produced under this license:

During the development of the 2009 Star Trek film, Mattel reacquired licensing to produce Star Trek merchandise. In 2009 and 2010, numerous scaled vehicles were released under the Hot Wheels and Tyco brands and three Star Trek Barbie & Ken dolls were produced. Released games included Star Trek Scene It? and Star Trek Edition 20Q.

Mattel's Hot Wheels brand also produced more starship miniatures (principally) related to Star Trek Into Darkness in 2013 and it continued to release starships and wheeled vehicles in 2014 and 2015.

More Mega Bloks sets and diecast starships and vehicles were released in 2016, alongside Kirk, Spock, and Uhura Barbie dolls, to commemorate Star Trek's 50th anniversary.[1] The Barbie Star Trek 50th Anniversary Doll (Comic-Con Edition) featuring a likeness of Vina as an Orion slave girl will be exclusively available at the San Diego convention from 21-25 July 2016.[2]


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