Real World article
(written from a Production point of view)

The Beyond cast in the July 2015 Omaze campaign announcement video

Omaze is an United States-based company founded in 2012. It aims to raise funds for non-profit organizations through online auctions and raffles.

In 2015, Omaze began working with Paramount Pictures to put together a series of online auctions and promotion for the upcoming Star Trek Beyond.

Through this partnership, the cast of the film announced a charity campaign entitled "To Boldly Go" on 14 July 2015 to benefit nine children's charities. This included a walk-on role for the film, won by fan Adam Horwitz.[1]

In 2016, a new campaign was launched that offered (among other things) the chance to attend the red carpet premiere. Omaze

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