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Real World article
(written from a Production point of view)
Nokia mobile telephone

A Nokia mobile phone appears in Star Trek

Nike water polo bag

Nike, Inc. on the water polo bag in "The Catwalk"

Nike shoe

Nike, Inc. barely visible on the fight shoes in "Tsunkatse"

Product placement refers to a form of advertising in which branded goods are incorporated into the content of entertainment such as television shows and movies. Due to its futuristic setting, product placement is relatively rare in Star Trek productions. To date, it has only appeared in several of the films and in episodes of Star Trek: Voyager and Star Trek: Enterprise.

In the documentary POM Wonderful Presents: The Greatest Movie Ever Sold, J.J. Abrams was interviewed regarding the product placement in his films, including Star Trek. Abrams noted that it was a "necessary evil", which has to be minimized so that it does not interfere with the creation of a fictional world. [1]

Brands that have been featured in Star Trek include:

On the other hand and reversely, merchandise from the Star Trek franchise has often been featured in contemporary movie and television productions, most conspicuously in the Star Trek friendly sitcom The Big Bang Theory, which also mentions the franchise on occasion.

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