A psychographic profile was a type of intelligence report in use by the Dominion.
A psychographic profile of Benjamin Sisko was required reading for Vorta field supervisors. According to Weyoun, it was so thorough that he probably knew things about Sisko that the captain didn't even know himself. When he offered to make Sisko the absolute ruler of the Federation, Sisko suggested that the profile wasn't as accurate as he thought. (DS9: "To the Death")