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This page contains information regarding Star Trek: Short Treks, and thus may contain spoilers.

A slogan was a motto intended for repeated use to express an idea in a brief and memorable fashion. It was common in propaganda and the related field of advertising.

In the 1990s, "Next stop, Mars" was a slogan used at NASA. (VOY: "11:59")

When General Martok asked Alexander Rozhenko why he was serving on his ship, Rozhenko replied, "to serve the empire". Martok immediately criticized this as a being a slogan instead of an answer. (DS9: "Sons and Daughters")

As of 2374, Slug-o-Cola hadn't changed its slogan in three hundred years: "Drink Slug-o-Cola. The slimiest cola in the galaxy.". Despite this, Quark (disguised as the female Lumba) made a well received pitch to change it to "Drink Slug-o-Cola and keep your teeth a sparkling shade of green", which (s)he claimed would appeal more to women. (DS9: "Profit and Lace")

Other slogansEdit

These were not explicitly described as slogans, but fit the definition
The Burger King slogan "Have it your way" was also used, but not identified as such, in a way that seemed intentional in "Carpenter Street".

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