Advertisement for Slug-o-Cola
Bottles of Slug-o-Cola (2374)
Slug-o-Cola bottle (3191)
Slug-o-Cola was a brand of Ferengi soft drink that contained 43% live algae in every bottle. It was green in color and usually served without ice. (DS9: "Profit and Lace")
The beverage's ingredients consisted of carbonated water, algae, sugar, cola nut extract, slug extract, caffeine, natural and artificial flavorings, phosphoric acid, and caramel color. It contained 0% of suggested nutrients and minerals for all sentient species. (PIC: "Disengage")
The primary slogan of Slug-o-Cola had remained unchanged since 2074:
- "Drink Slug-o-Cola! The slimiest cola in the galaxy!"
- Listen to the Slug-o-Cola slogan file info
In 2374, the chairman of Slug-o-Cola was Ferengi Commerce Authority Commissioner Nilva. That year, Slug-o-Cola had been losing ground to its primary competitor, Eelwasser. Quark, while disguised as Zek's female financial advisor, "Lumba", suggested to Nilva that he might improve his sales by advertising to females, with a new slogan:
- "Drink Slug-o-Cola, and keep your teeth that lovely shade of green." (DS9: "Profit and Lace")
In 2381, viewscreen advertisements for Slug-o-Cola claimed that if a male Ferengi drank the beverage, it would enlarge his ears and make him irresistible to women. It further made an explicit claim that all consumers would invariably experience these beneficial effects. (LD: "Parth Ferengi's Heart Place")
The crime lord Sneed was fond of Slug-o-Cola and kept a Slug-o-Cola banner in his den on M'talas Prime. In 2401, he offered a bottle to Raffi Musiker when she came to meet him. (PIC: "Disengage")
Slug-o-Cola was served at Red's aboard the USS Discovery in the 32nd century. In 3191, Sylvia Tilly ordered a glass of Slug-o-Cola. (DIS: "Jinaal")
External link[]
- Slug-o-Cola at Memory Beta, the wiki for licensed Star Trek works