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It was packed with eighteen essential vitamins and minerals, including the Edward macronutrient. It contained more Human DNA than any other leading brands. Different flavors were available, such as original, hairy berry, and spicy ranch.
The commercial came with a written warning, stating that the aforementioned macronutrient had not yet been approved by the Federation Food and Drug Administration. It also drew consumers' attention to to the possibility that the fur could be a choking hazard.
It was further mentioned in writing that the Tribbles should be shaved with a tribble razor before eating. This Edward Brand™ razor was available with the Edward Brand™ Tribble Cereal Super Salon playset (sold separately).